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Guide

JPG vs PNG: Which Format Gives You the Smallest File Size?

Compare JPG and PNG formats to see which one produces the smallest file size for your images and when to use each.

Choosing between JPG and PNG is not just a technical detail; it can significantly change how fast your website loads and how large your downloads are. Both formats have strengths and weaknesses. This guide explains when each format is best and how to experiment quickly with the Compress It Small image tools.

1. How JPG compression works

JPG is a “lossy” format designed for photographs and complex images. It removes details that the human eye is less sensitive to, which allows very high compression ratios. At moderate quality settings, the loss is usually invisible in normal use.

JPG is ideal for:

  • Photos on blogs and portfolios.
  • Background images and banners.
  • Product photos without transparency.

2. How PNG compression works

PNG is “lossless”, meaning it preserves every pixel exactly. It also supports transparency and very crisp edges, making it perfect for logos, icons and UI elements. However, for complex photos a PNG can be much larger than a JPG of comparable visual quality.

PNG is ideal for:

  • Logos and simple illustrations.
  • Screenshots with sharp text.
  • Graphics that require transparency.

3. Comparing file sizes in practice

To choose between JPG and PNG for a specific image:

  1. Upload the original image to the image tools.
  2. Export one version as optimised JPG.
  3. Export another as optimised PNG.
  4. Compare file sizes and visual quality side by side.

In most cases, photos will be far smaller as JPG, while flat graphics with few colours may compress surprisingly well as PNG.

4. What about WebP and newer formats?

Modern formats like WebP can sometimes beat both JPG and PNG in size, but browser and platform support still varies. Compress It Small focuses first on widely supported formats, and you can introduce modern ones gradually once you understand your audience.

If your goal is the smallest possible size, start by choosing the right format for each type of content, then apply additional compression only where it makes sense.

JPG vs PNG in practice: choose based on content, not habit

The “smallest format” question only has a useful answer when you specify the content. JPG is typically smaller for photographs because it uses lossy compression that models how the eye perceives detail. PNG is typically better for simple graphics because it stores sharp edges and flat colors without artifacts.

Choose JPG when:

  • the image is a photo (people, landscapes, food, real-world scenes);
  • you are publishing on the web and want a small file with acceptable quality;
  • you do not need transparency.

Choose PNG when:

  • the image has transparency (logos placed on different backgrounds);
  • the image is line art (icons, UI screenshots with text);
  • you need crisp edges without JPG artifacts.

If you are compressing screenshots, consider resizing first and then testing both formats. Many “huge image” problems are simply over-dimensioned screenshots. Start with Image Tools and compress toward a realistic width for your page.

A simple decision matrix for the smallest possible file

To minimize file size without guessing, apply this decision matrix:

  • Photo + no transparency: JPG (resize + moderate quality)
  • Logo/icon + transparency: PNG (optimize dimensions; avoid huge canvas)
  • Text-heavy screenshot: test PNG first; if PNG is large, try JPG at high quality after resizing
  • Need to include multiple images in one upload: compress images first, then combine using JPG to PDF

If your end goal is a document submission rather than an image upload, you may get better results by converting optimized images into PDF using JPG to PDF and then applying PDF Tools to meet portal limits.

Image size has two components: pixels and format

When an image file is “too big,” it is usually because of (1) too many pixels and/or (2) the wrong format. A 4000×3000 photo is excellent for printing, but it is overkill for a website hero image or an email attachment. The same image saved as PNG can be several times larger than JPG because PNG is lossless.

Start by choosing the correct format using the decision logic from JPG vs PNG and then reduce dimensions for your actual use-case. If you need a quick, guided workflow, use Image Tools and keep your output targeted for screens.

A practical workflow for “small but sharp” images

  1. Resize first: set a realistic width for the target (blog, portfolio, product listing).
  2. Choose the right format: use JPG for photos, PNG for simple graphics that need transparency.
  3. Compress gradually: reduce quality in small steps and check at 100% zoom.
  4. Strip unnecessary data: metadata is not always huge, but removing it improves privacy and can reduce size.

After optimizing images, you can convert them into a lightweight PDF using JPG to PDF—useful for portfolios, forms, and multi-photo uploads.

Real-world examples: choosing the smallest output

When you optimize an image for the web, you are balancing three things: perceived sharpness, load time, and compatibility. The most common failure mode is compressing aggressively while leaving the image at a huge pixel size. The better approach is to decide the maximum display width first (for example, the width of your content column) and resize to that. Once the image is at the right dimensions, compression becomes far more effective and quality holds up better.

A practical workflow is: resize → choose format → compress → verify. Use Image Tools to do the resizing and compression, then preview the image at 100% zoom. If the image contains text (screenshots, UI), keep quality slightly higher than you would for a photo. If the image is a photo, JPG will often be smaller; if you need transparency or crisp edges, PNG may be better—see the JPG vs PNG breakdown.

If your final goal is an upload to a form or a submission portal, convert optimized images into a PDF using JPG to PDF. That creates a single clean document and lets you do a final size pass with PDF Tools. This is especially useful when a portal accepts one file but you have multiple photos or screenshots to include.

Finally, do not ignore naming and context. Search engines and accessibility tools benefit from descriptive alt text and filenames. Users benefit from images that load instantly. Those small signals add up, especially across many pages and posts.

Real-world examples: choosing the smallest output

Professional workflow

A repeatable image workflow that stays sharp and loads fast

If you want images that look professional and still load quickly, rely on a workflow instead of guessing random quality values. In practice, almost every “image is still huge” problem comes down to two issues: the image is far larger than its display size, and the format is not matched to the content.

A simple rule that works across blogging, portfolios, and small business sites is: resize first, then compress. Resizing reduces the pixel grid (which is the biggest driver of file size), and compression removes unnecessary detail inside that smaller grid. Doing it in the reverse order rarely gives the best result.

  1. Resize to the real display width. For most blog layouts, 1200–1600px on the long side is enough. For full-width hero banners, 1600–1920px is usually the practical ceiling. Use Image Tools to resize in seconds.
  2. Select the format with intent. Photos compress best as JPG or WebP. PNG is best for transparency and crisp UI elements. If you saved a photo as PNG (common with screenshots), converting to JPG/WebP often cuts size dramatically.
  3. Compress with the right profile. Use gentler settings when your image contains small text, UI, or diagrams. Photos can usually handle stronger compression without visible damage.
  4. Verify at real size. Check at 100% and 200% zoom. If edges look “ringy” or text looks soft, step back to a gentler profile.

This approach is also AdSense- and SEO-friendly. Faster pages reduce bounce rate and improve Core Web Vitals over time, which helps ranking and user trust.

Troubleshooting

Why images stay large even after compression

When compression barely reduces size, it does not necessarily mean the tool failed. It usually means the file is already close to its format limit. These are the typical causes and the fixes that work:

  • Photo saved as PNG: convert to JPG/WebP when transparency is not needed.
  • Oversized resolution: resize first (even a 50% downscale can be a massive reduction).
  • Low-light noise: noisy images compress poorly; resizing often reduces noise and improves compressibility.
  • Text-heavy screenshots: use a higher-quality setting (or reduce width slightly) to keep text readable.
  • Repeated re-exports: keep a master copy and generate web versions from the master, not from already-compressed files.

If you publish regularly, consistency beats perfection: choose 1–2 standard widths for your site and keep format choices consistent. Your pages will look cleaner and your site will be easier to maintain.

Internal links

Related tools and guides

Use these internal links to continue the workflow without leaving the site.

Real-world workflow

A simple system that prevents “file rejected” problems

The most expensive file issues are not technical; they are timing issues. A portal closes soon, an email refuses to send, or a form rejects an upload without explanation. The safest approach is to use a predictable system that you can repeat under pressure.

  1. Measure first: file size, page count, and whether your content is scanned or digitally generated.
  2. Use the correct tool set: PDFs go through PDF Tools, images through Image Tools, and documents/spreadsheets through Office Tools.
  3. Optimise in the right order: resize → convert format (when needed) → compress → verify.
  4. Verify: open the final file and check important details at 200% zoom (text, signatures, stamps, tables).
  5. Keep a naming standard: clear names reduce mistakes when you submit multiple files.

This routine is simple, but it is the difference between “works first try” and “upload failure loop”.

Internal links

Tools and guides you can use immediately

Quality control

Quick quality checklist (so AdSense visitors trust the result)

A good optimisation is not just “smaller”. It must look professional. Use this quick checklist after you compress:

  • Text edges: check small text at 200% zoom; if it looks fuzzy, reduce compression or slightly increase width.
  • Halos: look around high-contrast edges (logos, icons); halos are a sign of too much compression.
  • Banding: smooth gradients (sky, backgrounds) should not show steps; if they do, increase quality a little.
  • File naming: keep clean names (no “final_final2”) for better organisation and fewer mistakes.

If you are publishing content, keep images consistent across posts. Consistency improves perceived quality and user experience.

Next steps: use Image Tools for faster optimisation, or go back to the homepage to choose the right tool for your file type.

SEO and speed

How to publish images in a way Google and users like

Image optimisation helps ranking only when it is paired with good publishing hygiene. Use descriptive filenames, add meaningful alt text, and avoid uploading five different versions of the same image across your site. When possible, keep one “web” width standard and reuse it.

  • Filename: use readable names (e.g., resume-photo-600px.webp) instead of random camera numbers.
  • Alt text: describe what is in the image in plain language; do not stuff keywords.
  • Don’t oversize: if the layout shows 900px, do not upload 4000px “just in case”.
  • Keep formats consistent: photos as WebP/JPG, graphics as PNG/WebP.

For most websites, this alone reduces bandwidth and improves perceived performance. If you need to optimise documents too, use PDF Tools and Office Tools.

If you are unsure, test both formats on the same image, then keep the one that looks clean at normal viewing size while meeting your target file weight. You can do this quickly with Image Tools.